Tuesday, May 5, 2020

Dunkin Donuts Betting Dollars on Donuts free essay sample

What does a Porters Five Forces analysis reveal about the industry in which Dunkin Donuts and Starbucks compete and what are its strategic implications for Dunkin Donuts? Answer: I think in this case, it reflects the level of rivalry among organizations in an industry, the potential for entry into an industry and the threat of substitute products. First, the Starbuck and Donuts they are all belongs to coffee market and they competing each other. And about the second factor, the Dunkin Donuts enter the coffee market is later than Starbuck, but more and more competitors enter this industry make the industry profits lower. Although there have a huge coffee market in the world each year, but there absolutely have some other new substitute products enter it. Such as Nescafe and McDonalds coffee. But in many consumers heart, they just wish to buy only two types of coffee, regular and decaf. We will write a custom essay sample on Dunkin Donuts: Betting Dollars on Donuts or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page But only Dunkin Donuts does. This represent its quality is high. This means the Dunkin Donuts use niche strategy to earn a big potential market share. The strategic implication for Dunkin Donuts is they need use some SWOT analysis to find some more profit space. 2. In what ways is Dunkin Donuts presently using strategic alliances, and how could cooperative strategies further assist with its master plan for growth? Answer: Dunkin Donuts often partners with a select group of retailers-such as Stop amp; Shop and Walmart. This activity has found another new market in those people who need to have a rest in shopping. The cooperative strategies is very useful in fierce market, it can low the cost of open new coffee store and acquire more profit. . Do you see evidence of strategic leader-ship in Dunkins U. S. expansion plans? If so, how? Answer: Yeah, there have a lot of evidences to show the importance and effectiveness of strategic leader-ship in Dunkins U. S. Such as this company use the niche strategy in coffee product to attract some potential consumers. Another is they expand new products in donuts, like the bagel and croissant-based breakfast sandwiches and so on. They know consumers demands and how to satisfy different consumers. So they could get a big market share and earned much more profit.

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